Former Medibank GM of marketing, Fiona Le Brocq, has emerged as the chief marketing and community officer for a newly minted not-for-profit thinktank backed by former Seek and Square founder and Commbank called Amplify.

As reported by Mi3 today, the new organisation has been created by Seek and Square co-founder, Paul Bassat and is being funded by Commbank, Myer founder Sidney Myer's philanthropic fund and Bassat's own purse.

Amplify is designed to be a non-partisan organisation that aims to resurrect the quality of community engagement with policy development and help amplify the voices of engagement Australians have in the halls of power. To do this, Amplify is looking to build an open membership platform that gets beyond algorithms and brings human discourse back into the debate.

"Amplify will bring the rigour of a think tank with the heart of a community organisation. We will begin by identifying the issues that matter most to the community and then use a variety of tools to help people come together and find solutions," the organisation stated on its website.

The list of recruits joining Amplify as it makes its official debut is hefty, and includes Georgina Harrisson, the former Secretary of the NSW Department of Transport as its inaugural CEO.

In addition, the organisation has brought on Le Brocq as its first chief marketing and community officer.

Le Brocq spent the last eight-and-a-half years with Medibank as senior executive of brand, marketing and CX. Medibank has since recruited former Tourism Australia and Coles marketing chief, Lisa Ronson, as its new CMO.

Prior to Medibank, Le Brocq was director of marketing for Seek. She additionally spent several years with National Australia Bank, initially as head of brand strategy and identity before rising to head of brand management.

But Le Brocq in fact started her career agency-side, working as an account director for DDB Melbourne, JWT Melbourne and M&C Saatchi, then head of strategy planning at Spinach Advertising.

"So incredibly excited to be part of the team launching Amplify today! We're a small team of amazing people who believe the community should be much more actively involved in policy decisions. And so they should...the community knows best what the community needs," Le Brocq posted on LinkedIn.

"We know 84% of Australians trust each other more than political parties and media on almost every major issue. But we've stopped really listening to each other. That's why Amplify was born. It's a place where people with different views can come together to be heard, to listen to each other and be part of solving some of the biggest challenges we face as a country.

"We are non-partisan and entirely independent of any political parties. We think the community should decide which issues are the most important, not political agendas."

Le Brocq joins an illustrious line-up of staff and board members at Amplify including:

• Dominic Perrottet (head of US Corporate and External Relations BHP, as well as the previous Premier of NSW)
• Suzi Carp (Co-founder and Executive Director of River Capital)
• Rona Glynn-McDonald (Founding CEO of Common Ground, Director First Nations Futures)
• Kate Jones (NRL Commissioner, former Minister for Innovation, Tourism, Industry Development and Cross River Rail, Queensland)
• Gillon McLachlan (CEO of Tabcorp and former AFL CEO)
• Kate Pounder (former CEO Tech Council of Australia, former Managing Director Accenture)
• Michael Schneider (Bunnings Managing Director, FightMND Chair)
• Zara Seidler (Co-founder The Daily Aus)

"Against the backdrop globally in other democracies things are a lot more chaotic than here in Australia, but certainly, the level of division in Australia has got a lot worse over the last few years," Bassat told Mi3. "There are very clear warning signs that things will get worse if we don't do something about it. And so that's ultimately the starting point for Amplify."