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Posted 27/08/2024 10:41am

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Broadcast rules breached, trust
Eroded, transparency
Must be reestablished.

In partnership with
Salesforce

Nine's 2GB and 3AW found in breach of commercial disclosure rules

The Australian Communications and Media Authority (ACMA) has found Nine Radio in breach of broadcasting rules for their failure to disclose commercial agreements between their presenters and companies featured in 2GB's Ben Fordham Live program and 3AW's Afternoons broadcasts.

The ACMA found that a commercial agreement between Uber and the host of 2GB's program was not disclosed on-air during a broadcast on 3 August 2023. Similarly, an agreement between BMW and the host of 3AW's broadcasts was not disclosed on-air during broadcasts in August 2023.

Both 2GB and 3AW also failed to publish details of commercial agreements made by their current affairs presenters on their websites, as required by commercial disclosure rules.

Following the investigations and breach findings, the ACMA has issued 2GB and 3AW with remedial directions requiring relevant current affairs presenters, producers and sales staff to undertake formal training on the commercial disclosure requirements. 2GB is also required to commission an external audit of the processes it has in place to comply with the rules due to a previous breach of disclosure rules in 2021.

ACMA Authority Member, Creina Chapman, said: "These kind of commercial disclosure breaches have the potential to erode the public's trust in current affairs programming. Listeners deserve to know what commercial agreements are in place and how those deals might relate to what they are hearing on-air."

The ACMA may seek civil penalties if a licensee does not comply with a remedial direction.

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