Mazda Australia has launched a fresh take on its globally recognised 'Zoom-Zoom' campaign, first introduced by Mazda Corporation globally in 2004.

The campaign, developed by Mazda Australia’s National Brand Manager Ashlin Moore in collaboration with the the brand's long standing agency partner, CHEP Network. The new work aims to rekindle Australians' love for driving, inviting all to embrace the joy they feel when they’re behind the wheel of a car they love.

"This new initiative is a concentration of everything that makes Mazda unique, loved and coveted here in Australia, and it perfectly reflects the enduring mission statement that Zoom-Zoom created," said Moore.

The campaign includes a brand film that captures the essence of the original advert from 2000, re-establishing 'Zoom-Zoom' for the contemporary era. The media buy for the campaign was handled by OMD.

Marketing Director of Mazda Australia, Alastair Doak, said: "We’re reinstating the essence of our brand. Ask any Australian what they associate with Mazda and it will almost certainly be Zoom-Zoom, so it made perfect sense to go back to our roots, reflect on our core purpose and celebrate the pure joy of driving we’ve always striven to deliver through each and every car we make."

The campaign is now live across multiple platforms including TV, digital, OOH and at Mazda dealerships across Australia, marking a significant move in Mazda's marketing strategy. Interactive elements of the campaign, including immersive out-of-home, at home and social activations, will also encourage Australians to actively experience Zoom-Zoom in their own way as part of the launch.

Deputy Chief Creative Officer at CHEP Network, Glen Dickson, said: "Everyone feels the joy of motion in their own unique way. But we’re also ultimately united by it. This is the beginning of bringing Zoom-Zoom back."