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Posted 27/05/2024 4:19pm

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A-League's grand finale,
Mariners claim victory,
Audiences rally.

In partnership with
Salesforce

A-League grand final draws record audience, reaching 1.12 million Australians

Network 10's coverage of the Isuzu UTE A-League 2024 Grand Final has hit a new peak in audience this year, with the match reaching 1.12 Australians - a 12 per cent increase on the previous year. The match, broadcasted on Network 10 and 10 Play, was the most-watched event on these platforms and the second most-watched program of the night among the 16 to 39 demographic.

The A-League Men's and Women's 2023/24 season reached 5.72 million Australians across Network 10, 10 Play, and Paramount+. The Isuzu UTE A-League Men's season saw a 16% increase in broadcast TV viewership, a 33% increase on 10 Play, and a 53% increase on Paramount+. The Liberty A-League Women's audiences grew by 114% on 10 Play and 125% on Paramount+.

The A-League All Stars Men vs. Newcastle United and A-League All Stars Women vs. Arsenal W.F.C matches also drew significant audiences, reaching 557,000 Australians. The Central Coast Mariners were crowned the A-League Men Champions, marking a significant milestone in the league's history.

Sports Production Director at Paramount Australia, Adam Cush, said: "As the Home of Australian Football, Paramount is committed to our partnership with the APL and the growth of the A-Leagues. The Isuzu UTE A-League Men's 2024 Grand Final was a testament to this dedication, drawing unprecedented viewership numbers and showcasing the power of football in Australia. It's been a phenomenal season of action across Network 10, 10 Play, and Paramount+ and we can't wait to do it again next season for the 20th anniversary of the league."

General Manager of Ad Sales at Paramount Australia, Nick Bower, said: "The incredible passion exhibited by the Central Coast Mariners and Melbourne Victory, along with the record number of fans at Industree Group Stadium and the biggest ever audiences watching at home, highlight everything that makes football in this country extraordinary. We extend our gratitude to our partners and clients for their support and enthusiasm, as they too benefited from the impressive audiences this thrilling final series attracted."

A-Leagues Commissioner, Nick Garcia reflected, on the successful season and looked forward to the upcoming 20th anniversary of the league: "It's been an incredible finals series with sold out crowds, record TV viewers and fantastic football, and what a way to cap it off with the highest ever Industree Group Stadium crowd and history being made on the pitch.

"Congratulations to the Central Coast Mariners players, staff and fanbase. An historic treble, twelve months on from winning the Championship last season, is a remarkable feat. The club continues to break barriers and lead the way in this league, and now in Asia. It's something that will go down in the history books and be celebrated for decades to come. Commiserations must go to Melbourne Victory who have had a fantastic season. They pushed the Mariners all the way, backed by their fantastic support, but it was not quite enough tonight. We know they will be back.

"As the curtain falls on an exciting season, we would like to thank our fantastic fans who showed up week in week out, contributing to an atmosphere that sets our game apart from the rest. We now look forward to what will be the 20th anniversary of the Isuzu UTE A-League Men and another phenomenal season of A-Leagues action."

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