Swisse Wellness Australia has unveiled its new campaign for the Paris 2024 Olympic Games, in collaboration with The Inspired Unemployed's Matt Ford and Jack Steele. The campaign is part of Swisse's official partnership with the Australian Olympic Committee and aims to bring the Olympic spirit and the vibrancy of Paris to Australian audiences.

The campaign is creatively spearheaded by Swisse and brought to life in partnership with AMPR's creative and content arm, Created by AMPR. It will employ an earned-first approach, bolstered by a strategic digital media mix, including a nine-part YouTube series, reactive TikTok and Instagram assets, and regular broadcast crosses to The Project TV.

"We're so thrilled to deliver this campaign with creative and production led by the in-house marketing team at Swisse, brought to life alongside AMPR. Partnering with The Inspired Unemployed has been incredibly successful for our brand in targeting younger demographics, we know they'll bring the enthusiasm needed to amplify Swisse's Australian Olympic Committee partnership," said Swisse Director of Marketing, Kerrie Wade.

The campaign will target Gen Z and Millennial audiences, a demographic that predominantly consumes news and daily updates via social channels. It will leverage The Inspired Unemployed's signature humour, with 'Oi' instead of 'Oui' and Sausage Sizzles instead of Saucisson. The series will include educational interviews and challenges with a unique selection of Australian athletes including Cody Simpson, Jack Robinson, Rachel Gunn, Ruby Trew, Harry Garside, and Noemie Fox.

"Our partnership with Swisse has created a truly unique way of engaging with Olympic content and exciting new audiences. Their blended approach focuses on Olympic sports recently added to the program with a great sense of humour having real appeal to younger audiences across the nation," said Australian Olympic Committee Chief Executive Officer, Matt Caroll. "Laughter is a great way to inspire young people, connect them with the Olympic spirit and Olympic sports. This connection creates the opportunity to ignite a spark that may deliver our next generation of Olympians."