Coles is set to launch its inaugural 'Winter of Sports' giveaway, with a prize pool exceeding $4.1 million. The giveaway will run from 24 June to 10 September, offering customers who spend $20 or more in-store and scan their registered Flybuys a chance to win instant money off their grocery shop.

The prizes include 6,000 '$10 Off Coles shop' prizes per week, 4,500 '$20 Off Coles shop' prizes per week, 3,000 '$50 Off Coles shop' prizes per week, and 1,500 '$100 Off Coles shop' prizes per week. In total, there are 105,000 instant-win prizes available.

Customers can also enter a daily prize draw to win a year's worth of groceries valued at $13,500 and a sports fan pack worth $7,300. The sports fan pack includes a television and sound bar, BBQ, bar fridge, pizza oven, air fryer, coffee machine, a Kayo Basic 12-month subscription, a $500 Coles Gift Card, and 10,000 Flybuys points.

Customers can receive a bonus entry for the daily prizes with the purchase of over 1,500 products from participating brands and selected Coles products.

"At Coles, we're always looking for ways to give back to our customers, and with our Winter of Sports giveaway, we're bringing some excitement to the shopping experience and providing an opportunity for our customers to score instant savings or win daily prizes," said Coles Chief Customer Officer, Amanda McVay."It's our way of saying thank you for choosing Coles and we can't wait to see the excitement on our customers' faces when they win big."