Australian communications agency, Thinkerbell, is set to launch a multimedia exhibition in Sydney titled 'Baho' in collaboration with Kumva & Kwibuka, an organisation supporting survivors and families affected by the 1994 Genocide Against the Tutsi in Rwanda.

The project was conceived by Matias Reyes of Thinkerbell, who was inspired by his work with Kumva & Kwibuka. The exhibition will feature portraits, displayed artefacts, film interviews, and a 'Propaganda Machine' installation, all aimed at telling stories of resilience and the destructive impact of hate speech in media. Opening on July 31 at 107 Redfern in Sydney, it will run until August 10.

"When my family and I met the storytellers at Kumva & Kwibuka and learnt about the brutal, long-term consequences of this Genocide, we knew we wanted to do something meaningful to help spread their message at this important time," said Matias Reyes, Creative Tinker at Thinkerbell. "Thinkerbell is an incredibly creative environment, full of people who care, and who find a way to make special things happen. It has been such a privilege to work with these survivors, and to receive so much support in bringing this project to life."

The exhibition aims to provide a fresh perspective on the current global context and local communities in Australia. It was partially funded by the Thinkerbell Pot of Gold, an initiative that supports creative ideas.

"When we were approached with the idea of exhibiting the survivors’ stories we knew it was a special opportunity to deliver our message of empathy and compassion at a time when it seems like the world needs it the most." said Dr. Ari Lander, Kumva & Kwibuka Co-Founder and Education Manager.

Thinkerbell Co-Founder and Chief Thinker, Adam Ferrier, who witnessed the waves of displaced refugees exiting Rwanda in 1994, expressed his support for the project.

"When Matias approached Thinkerbell with his idea for this exhibition, I knew there was a lot we could learn from the Genocide Against the Tutsi, delivered through this project. We’re proud to be an agency that can amplify these important messages."