Full-service communications agency, iD Collective, has added The Jewellery Group to its portfolio as the brand looks to revamp its digital strategy.

The group houses jewellery brands Zamel's and Mazzucchelli's, operating over 60 stores across the country that cater to both mid-market and high-end jewellery segments.

The brand has enlisted iD to oversee their social media presence for Zamels and Mazzuchelli’s, coordinating monthly content shoots for both brands, providing creative direction, and managing paid advertising campaigns.

Executive Director at iD Collective, Amanda Booth, said: "We’re thrilled to announce our partnership with The Jewellery Group, our newest venture in the fashion and lifestyle space. By leveraging our digital expertise, we’re confident The Jewellery Group will be a major player in the industry," she said.