The Outdoor Media Association (OMA) has announced the addition of Revolution360 and Wrappr Media to its membership.

Revolution360, a national Out of Home media owner specialising in Street Poster and Wall Mural advertising, and Wrappr, a nationwide Advocate OOH advertising platform offering advertising on private vehicles driven by local brand advocates, have joined the association.

"Revolution360 has been pioneering the Street Poster and Wall Mural landscape for more than a decade, offering unique, high-quality campaigns to our clients. We’re thrilled about the opportunity to join the OMA and MOVE as it will further demonstrate the legitimacy of our assets and allow us to provide an ongoing, meaningful contribution to the industry," National Sales Director at Revolution360, Josh Fitzgerald, said.

"Since it was founded in 2017, Wrappr has been working with many of Australia's biggest brands to provide them with access to hard-to-reach audiences and help them cut through in the right context. We’re thrilled to become part of the OMA and MOVE community, especially with the upcoming launch of MOVE2, which is set to revolutionise Out of Home audience measurement," added Co-CEO of Wrappr, Jonte Shaw.

OMA members enjoy a range of benefits, including access to research and insights, collaborative industry campaigns, advocacy and representation to government, audience measurements, and networking opportunities. The association is currently preparing for the launch of MOVE2, a tool that aims to provide greater data granularity to its members, advertisers, and agencies, including seasonal changes and regional and place-based audiences.

"We value our amazing members and are always excited to welcome more innovative Out of Home providers to our association. With the launch of MOVE2 on the horizon, we will soon be able to provide greater data granularity to our members, advertisers, and agencies, including seasonal changes and regional and place-based audiences," stated OMA CEO, Elizabeth McIntyre.