PUMA has launched a new campaign featuring leading AFL, AFLW, NRL and NRLW athletes to promote its next-gen FUTURE, ULTRA and KING football boots as part of the 2024 Phenomenal Pack.

The campaign showcases high-profile athletes from Australia and New Zealand, including Jordan De Goey, Mon Conti, Isabelle Kelly, Nicho Hynes, Cam Munster, Harley Reid, Josh Addo-Carr, Keeley Davis, Tiana Penitani, Em Bates, Anne Hatchard, Sabrina Frederick, Charnze Nicoll-Klokstad, Niall Williams-Guthrie, Jack Steele and Harry McKay.

The new ULTRA, FUTURE and KING boots are designed with the latest innovation and technology. The campaign, created in conjunction with creative agency Bursty and media agency Havas, will be executed across OOH, social, digital, retail and Ecomm platforms.

"PUMA has strategically built and grown its local market presence through representing some of the region’s most dynamic and engaging athletes both on and off the pitch. Building on the success of last year’s campaign, we have a continued focus to further leverage our key athletes in a targeted manner with creative varying state by state and across codes," said Senior Head of Marketing at PUMA, Neysa Goh.

PUMA is entering the second year of a strategic partnership with Rebel Sport, with the product expanding to 160 stores nationwide. The Phenomenal Pack is now available in PUMA stores, PUMA.COM and all 160 Rebel Sport stores nationwide.

PUMA, a leading sports brand, has been designing, developing, selling, and marketing footwear, apparel, and accessories for over 70 years. This campaign is a part of PUMA's strategy to build and grow their local market presence through representing dynamic and engaging athletes.