Outdoor retail brand, Kathmandu, has announced a partnership with trail exploration app, AllTrails.

The app, which was recently named the 2023 Apple iPhone App of the Year, boasts a global community of 60 million users and provides access to over 420,000 trail guides worldwide.

Starting from January 23, 2024, higher-level members of Kathmandu's loyalty program, Out There Rewards, will receive an exclusive AllTrails+ free trial membership. AllTrails+ is the premium offering of the app, providing features such as offline map downloads, immersive trail previews, wrong turn alerts, 3D maps, and an ad-free experience.

"We want Australians and New Zealanders to spend more time in nature, more often, and AllTrails delivers a world-leading platform that helps them do just that. We are working together to remove the barriers to accessing the outdoors and supporting people while they're out there. The alignment is seamless," said Kathmandu's Head of Loyalty and Personalisation, Max Garrido.

Out There Rewards members will receive a 3-month free AllTrails+ membership for Level 1, a 6-month free membership for Level 2, and a 12-month free membership for Level 3. Kathmandu launched its Out There Rewards loyalty program in late 2023, rewarding members for outdoor activities with exclusive product offers and vouchers.

"Delivering on our promise to reward members beyond offers and vouchers is something we are really proud of, and to do so alongside another industry leader in AllTrails is even more exciting. We can't wait for Out There Rewards members to receive their AllTrails+ free membership and to continue living their best lives outdoors," added Garrido.

"As the leading outdoor exploration app, we're excited to partner with Kathmandu, Australia and New Zealand's number one outdoor brand. We're eager to collaborate to help more people get outdoors, so they can benefit from the goodness of time outside," said Carly Smith, AllTrails' Chief Marketing Officer.

Founded in 1987 in New Zealand, Kathmandu is a certified B Corp, specialising in quality clothing and equipment for outdoor adventures. AllTrails is one of the world's largest and most trusted outdoor exploration apps.