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News.com.au leads way,
Digital news' top spot claimed,
Audience engaged.
News.com.au ranked Australia's top digital news site
News.com.au has claimed the title of Australia's leading digital news brand for 2023, according to Ipsos iris rankings.
The platform has held the top spot for 12 consecutive months, delivering an audience of 12.614 million in December, a margin of 1.258 million ahead of its closest competitor. The platform's reach extended to one in two online Australians, with an average time spent of 27 minutes per person.
News.com.au also boasted the largest audiences in the Entertainment, Finance, Lifestyle, Sport, Technology and Travel news categories. The audience numbers for each category were: Entertainment News – 4.572 million, Finance News – 4.647 million, Lifestyle News – 5.332 million, Sports News – 4.050 million, Technology News – 2.771 million, and Travel News – 3.149 million.
"It is a credit to my incredible team that news.com.au was the most-read news website in Australia every month of 2023. And while it is great we ended the year in that number-one spot – and not just nationally, but in all states measured by Ipsos – we never take it for granted and will work hard this year to ensure we deliver the news that matters, and reach audiences in new and innovative ways." said Lisa Muxworthy, Editor-in-Chief of News.com.au.
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