Strategic insights consultancy, Nature, has broadened its brand offering with the appointment of Gareth Joe as Brand Strategist. Joe brings a decade of strategic experience to the role, having most recently served as Associate Strategy Director at Principals. His expertise spans local and global brand planning across both B2C and B2B sectors.

In his new role, Joe will work alongside Aliya Hasan, Nature’s Head of Strategy. Hasan commented on the appointment, saying, "Gareth is a brilliant brand thinker. His appointment adds greater depth to our 360 strategic consulting capabilities across marketing, brand, and communications. We’re looking forward to seeing his curiosity and creativity flourish as we step into 2024 with a slate of exciting foundational brand strategy and experience projects."

The company says Joe's expertise is expected to complement Nature’s existing brand offering, reinforcing the consultancy’s commitment to unlocking long-term brand value for its clients. Chris Crook, Nature’s Managing Partner, echoed this sentiment, saying, "Gareth's arrival supports the growing momentum of Nature's brand offering. His extensive experience in the APAC region, coupled with his diverse strategic expertise will be invaluable in further refining our capabilities and delivering exceptional results for our national client roster."

Established 17 years ago, Nature is a strategic insights consultancy with offices in Melbourne and Sydney. It is the first B Corp certified insights company in Australia and New Zealand. The consultancy has won multiple awards including The Research Society’s Organisation of the Year Award in 2023, B&T Research Agency of the Year in 2018 and 2020, and The Research Society’s Research Effectiveness Award in the Technology and Innovation category in 2021 & 2023.