Australian customer engagement platform, Komo Technologies, has appointed Simon Rollenbeck as its new Head of Marketing.

Rollenbeck brings a wealth of experience to the role, having previously held positions at Mozaik Play, Expedia’s corporate travel division Egencia, and Willow. In his new role, Rollenbeck will be responsible for shaping Komo’s brand position, demand generation, and overall Go-To-Market (GTM) strategy.

Rollenbeck will work alongside CCO Brent Kocher and CEO Joel Steel to lead the company’s global marketing efforts and accelerate growth in Australia and the USA. His appointment comes as Komo Technologies experiences significant growth, expanding its team by 13 since 2023 and extending its reach to the US.

"Simon's strategic expertise and experience in the B2B SaaS marketing space are pivotal for advancing Komo's brand, demand generation, and Go-To-Market strategy. Simon’s passion for creativity and forward-thinking aligns perfectly with our company's culture, and we are excited to see the impact he will have on our global growth strategy," said CEO and Co-Founder of Komo Technologies, Joel Steel.

Rollenbeck has over eight years of leadership experience in positions across start-ups and Fortune 500 companies. His responsibilities at Komo will include the development of a new content hub, directing the performance of paid media strategies and campaigns, tracking conversion metrics across all channels and stages, and supporting PR and media outreach efforts across all regions.

"I am beyond excited to join the incredible team here at Komo Technologies at a time of tremendous tailwinds and momentum behind the company," he said. "Establishing a direct customer relationship is crucial for brands to stay relevant now more than ever, especially amid evolving privacy regulations, marketing limitations and an ever decreasing attention span. Komo solves this problem for all marketers across all industries. It makes it easy to build direct customer connections through meaningful experiences, respectful data collection, and continuous engagement."

Komo Technologies said it has seen significant growth in the past two years, and its platform is used by brands and agencies including Seven Network, Disney, NRL, KFC, Live Nation, Sony, Tennis Australia, Heineken, Foxtel Group, McDonald’s, M&C Saatchi, Havas, Williams F1, Goodman Fielder, San Churro, and JLL.