BrightEdge, an organic search, content and digital marketing automation, has released new data on the impact of Google's AI-enabled Search Generative Experience (SGE).

The data suggests that Google's SGE could affect over $40 billion per year in ad revenue on Google. According to BrightEdge's data, an estimated 84% of queries on Google Search will be boosted by generative AI.

The data also indicates that the healthcare, e-commerce and B2B technology industries will be the most significantly impacted by SGE. SGE uses AI to analyse the context, sentiment, intent and nuances of each individual search, and in response, assert an opinion, guiding users on what to consider and care about.

BrightEdge has been piloting a new technology, BrightEdge Generative Parser, that can measure and track industry-by-industry patterns within SGE results. The company has evaluated thousands of representative keywords spanning nine unique industries and a variety of markets to determine how significantly SGE will impact search strategies by industry.

The data reveals that healthcare (76%), e-commerce (49%), B2B Tech (48%), insurance (45%), education (44%), restaurants (36%), entertainment (36%), travel (30%), and finance (17%) industries were impacted by SGE.

"For nearly two decades, BrightEdge has been providing high-performing marketers with powerful technology solutions and innovations that evolve their businesses and digital strategies. Google's AI-powered SGE is the biggest technological shift that our industry has seen to-date," said Jim Yu, Founder and Executive Chairman of BrightEdge.

"This moment in time marks an earth-shattering inflection point for the marketing industry in particular, which has relied on organic search strategies to reach customers and sell products since the invention of digital marketing. Understanding how a brand is exposed to SGE is not just a matter of curiosity for marketers-it's one of survival," Yu added.

Albert Gouyet, VP of Operations at BrightEdge, emphasised the pervasiveness of Google Search, stating, "Think about the pervasiveness of Google Search; it's the gateway to the Internet."

He further added, "Imagine how often you use it-when you buy a new pair of running shoes, choose what movie to see over the weekend, decide where to take your family for spring break, or pick a restaurant for dinner. Almost every decision a consumer makes online will be influenced by the new search experience. As Google's latest launch catapults us from query-driven search to conversation-driven, AI-enabled search, the data clearly shows that businesses need to prepare themselves for a Search revolution."