Programmatic ad tch business, Adsquare, has launched Adsquare Curation, a new service offering advertisers precise audience targeting and access to premium ad inventory three distinct Private Marketplaces (PMPs) - ID-Precise PMP, Geo-Contextual PMP, and Incremental PMP.

The ID-Precise PMP provides advertisers with pre-configured deals that enable highly precise targeting based on detailed demographic, interest, and intent data. This allows for a more tailored approach to reaching potential customers, ensuring that ads are seen by the most relevant audiences.

The Geo-Contextual PMP utilises Adsquare’s Location Intelligence to deliver ads that are contextually relevant to consumers' real-time surroundings. This means that ads are not only targeted based on demographic and interest data, but also on the specific location and context in which they are delivered.

The Incremental PMP, currently in beta, connects ad exposure to real-world store visits, optimising media spend against the Key Performance Indicator (KPI) of incremental foot traffic. This provides advertisers with clear visibility into the offline impact of their digital campaigns, helping them align media investments with real-world outcomes.

Co-founder and CEO at Adsquare, Tom , said: “Our Curation service combines the power of Adsquare’s movement, audience, and spatial data with curated premium inventory, enabling advertisers to run campaigns that are not only precise but also drive measurable results.” He added, “By leveraging our Private Marketplaces, advertisers can ensure they’re reaching the right audience in the right place, maximising engagement and ROI.”

“We are thrilled to offer the Incremental PMP to select users as part of our beta program. This marketplace provides advertisers with clear visibility into the offline impact of their digital campaigns, helping them align media investments with real-world outcomes. It’s a crucial step forward in campaign attribution and optimisation," said Laband.

Adsquare Curation is currently available new and current clients with the exception of Incremental PMP, which is in beta and only available to a limited group of users.