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Music in the air,
Mastercard and CommBank pair,
Yello perks to share.
Commbank Yello customers get live music perks via Mastercard partnership
Mastercard and the Commonwealth Bank of Australia (CommBank) have partnered to enhance live music access for customers of its customer recognition program CommBank Yellow. The collaboration leverages Mastercard's relationship with Live Nation, offering eligible CommBank Yello customers pre-sale ticket access, preferred tickets, and exclusive experiences at concerts.
Eligible CommBank Yello customers will have special access to select concerts from Live Nation's global touring schedule, starting with a pre-sale for the highly anticipated Australian tour of global artist, The Weeknd. In the past year, Live Nation hosted more than 1,300 concerts by over 148 touring artists, reaching over 3 million fans.
"CommBank Yello is the only recognition program of its kind offered by a bank in Australia, and this is just one of the ways we're recognising and rewarding customers for banking with us. We're delighted to work with Mastercard to bring another exclusive experience to our customers," said Executive General Manager, Customer Engagement and Digital at CommBank, Meg Bonighton.
"We are thrilled to extend our partnership with Mastercard and offer CommBank Yello customers exclusive first access to some of the world's biggest artists. The power of music is indicative in our research which shows that 3 in 4 Australians are likely to sign up for a new loyalty program based on live music perks alone. Providing exclusive access to Australia's favourite artists will no doubt be an exciting addition for CommBank Yello customers," added Kristy Rosser, Senior Vice President, Marketing Solutions & Client Services. Live Nation AU/NZ.
"For many Australians, music is more than just a passion - it's an essential part of their everyday lives. Mastercard is committed to connecting cardholders to their passions. With access to hundreds of touring artists every year, there's never been a better reason for eligible CommBank Yello customers to pay with their Mastercard," said executive vice president, head of marketing and communications, Asia Pacific, Mastercard, Julie Nestor.
