Five by Five Global, an independent integrated agency, has developed a comprehensive branding solution for the inaugural UltraTrail event in Jervis Bay, Australia, scheduled for June 28th, 2025.

The event is anticipated to be a significant sporting attraction for New South Wales and a family-friendly running festival with 22/53/106km options available, as well as a 2.5km fun run for children.

This marks the first time that the Indigenous communities of the lands surrounding Booderee National Park have made the grounds available for an event of this scale.

Co-founder of UltraTrail Jervis Bay, Sarah Malecki, said: "The Five by Five team were in constant contact, led an efficient and effective process. At every step they were fully involved, full of ideas / strategies and heard clearly the type of event we were looking to achieve. Their advice has been incredible and very timely. They lead the way with a highly effective process and an amazing team to deliver incredible results," she said.

Client Director at Five by Five Global, Matt Alchin, said: "It was fantastic to work with the UltraTrail Jervis Bay team on such a unique project. The challenge of encapsulating the fun nature of the festival, the adventurous spirit of the trail running community, the natural beauty of the NSW South Coast, while paying respect to the local Indigenous communities was a wonderful experience!" he stated.