Fifth Dimension Consulting has further expanded its leadership team, appointing Melissa Gilson to the role of global director of consumer insights and brand strategy.

Gilson is a seasoned brand and research expert with 25 years of experience in qualitative research and brand planning. Her appointment is expected to enhance Fifth Dimension's capabilities in key areas such as trust, privacy, and AI technology.

Lyndall Spooner, CEO of Fifth Dimension Consulting, said: “We are delighted to welcome Melissa Gilson to our firm. During 2024 Fifth Dimension Consulting expanded our leadership team to magnify and solidify our global capabilities and reach across key areas including trust, privacy and AI technology, to assist organisations and brands to drive long term sustainable growth through granular insights into consumer behaviour and the development of cutting-edge brand strategies.”

“I am now excited to translate my wealth of experience into the fiercely talented and innovative team at Fifth Dimension Consulting and look forward to helping more household names create history through dynamic and memorable strategies that become ingrained into the cultural psyche for many generations," said Gilson.

Gilson's appointment follows the recent appointment of Hannah Krijnen as the Global Director of Qualitative Research.