Chinese electric car manufacturer, BYD Automotive, has partnered with independent media agency Yango and oOh!media's innovation and creative hub POLY, on a new Out of Home (OOH) campaign to support the launch of the brand's ATTO3 electric vehicle.

The campaign features artwork developed by POLY, and will appear across oOh!’s classic Road and Street furniture sites. It will include special builds on oOh!’s bus shelters in Newtown and Brisbane’s CBD, and is further supported by large format 2D extensions in Melbourne’s Chadstone and Sydney’s Alexandria.

Head of marketing at BYD, Kate Hornstein, said: "As a challenger brand, we're always looking for innovative and effective ways to introduce our brand to the market. Out of Home (OOH) environments have significantly boosted our awareness metrics and will continue to play a vital role as we build our brand. Yango and POLY have been instrumental in bringing the ATTO3 campaign to life."

Production and content director at POLY, Richard Moore, said: "The opportunity to work with a brand like BYD allows our team to provide best practice creative guidance in Out of Home, further demonstrating our expertise in achieving OOH success. We love how BYD is maximising the impact and creativity of classic formats through the use of special builds."

BYD plans to run a series of OOH ads aimed at showcasing other models in the range and to continue building the awareness of BYD as an option for Australian motorists.