Four'N Twenty has partnered with TBWA/Melbourne to launch a new national campaign to mark its sponsorship of the Australian Olympic Team.

Titled 'Running On Paris Time', the campaign forms part of a broader creative concept aimed at extending the pie brand's reach beyond Australia.

Chief Marketing & Growth Officer at Patties Food Group, Anand Surujpal, said: "Four’N Twenty, ‘The Original Fan Food’, is at the top of the podium when it comes to footy. But we’re hungry for more, solidifying ourselves as a staple for an even wider range of sports fans. We’re excited to make our first big splash on the global stage".

The new creative idea, 'Being a Fan is Hungry Work', celebrates those who prioritise sport. The campaign includes a variety of executions ahead of the Paris 2024 Olympic Games, ranging from Outdoor and Radio to more tactical activities such as sponsoring 'Australia’s biggest fans' to get them to the games.

The media strategy, delivered by United, encompasses Outdoor, Social, Radio & Digital Audio, In-Store, and Influencer Content. Four’N Twenty ambassadors, Jonathan Brown & Tayla Harris, are also involved in the campaign.

Planning Director at TBWA\Melbourne, Zac Martin, said: “Being a fan is bloody hard work. And no one acknowledges it. But that's what makes it so rewarding”.

Executive Creative Director at TBWA\Melbourne, Matt Stoddart, said: “Being a sports fan means sacrifice. Stress. Meat pies. Heartbreak. Exhilaration. More pies. This year it also means waking up at 4am to catch the games in Paris time. Our new campaign has a bit of fun with the knock-on effect of that early morning fandom.”

Four'N Twenty is part of the Patties Food Group, alongside brands such as Herbert Adams and Nanna’s.