The Advertising Council Australia has unveiled a list of 98 finalists for the 2024 Australian Effie Award, representing 19 agencies and 41 clients.

Agencies with multiple finalist entries include 303 MullenLowe Sydney, BMF Australia, CHEP Network, DDB Australia, Dentsu Creative, Howatson+Company, M&C Saatchi, Ogilvy Australia, Saatchi & Saatchi, Special Australia, TBWA\Melbourne, The Brand Agency, The Monkeys Sydney, Thinkerbell, and VML.

The Effie Awards are Australia's only award program based on proven advertising effectiveness. The awards cover 26 categories and are assessed by a team of 60 senior marketers, consultants, and researchers. Finalists will be presented with certificates to mark their achievement in reaching this stage of the awards.

"I’d like to thank the first-round judges for their time, insights and scrutiny. This year has seen a high number of finalists progress who demonstrated a high standard of efficacy," said Chair of Judges, Colin Wilson-Brown. "Round two judging takes that further as cases and results are assessed by CMOs and consultants providing a client perspective on how agency work is driving business performance."

The Effie winners, including the winners of the Effective Agency of the Year, Effective Advertiser, Chairman’s, Best Smaller State Campaign, and Grand Effie Awards, will be announced on the evening of Thursday, 10 October, at Doltone House, Jones Bay Wharf.

The Effie Awards are jointly presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA) in association with Think TV. Sponsors and supporters of the Effie Awards include Meta, OMA, Tracksuit, Ad Standards, Google, and UnLtd.

The Effie Awards honour Australia’s most significant achievements in marketing communications, recognising campaigns that have demonstrated real, measurable impact on a client’s business. The announcement of the finalists underscores the industry's commitment to and recognition of effective advertising.