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Posted 19/04/2024 10:40am

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AI breaks language walls,
Podcasts find a wider reach,
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In partnership with
Salesforce

Acast, Wondercraft use AI tech to translates popular true crime podcast into Spanish

True crime podcast 'One Minute Remaining' is expanding its global reach by partnering with Acast and Wondercraft to create a Spanish version of the show using generative AI technology.

Since its launch in September 2022, 'One Minute Remaining' has garnered over 4.3 million downloads. The podcast is hosted by Jack Laurence, a former Australian radio personality.

"While I was initially hesitant about AI in the creative space, the technology has proven incredible, allowing my show to be accessible to Spanish speakers while preserving my voice and creative vision," said Laurence.

Acast Australia’s Content Director, Guy Scott-Wilson, said: "AI is helping break down barriers and bring popular podcasts to wider international audiences, opening doors to new listeners worldwide, and ultimately enriching the podcast landscape."

Co-founder and CEO at Wondercraft, Oskar Serrander, said: "We are on a mission to help more brands and storytellers voice their human ideas without expensive equipment or language barriers. Doing this with a fantastic creator like Jack on the leading global podcast marketplace makes us extra proud today."

The Spanish version of the podcast, 'Un Minuto Restante', is now available on all major podcast platforms.

Acast, a global podcast company, has been operating since 2014 and has a marketplace of 100,000 podcasts, 2,700 advertisers, and approximately 400 million monthly listens. Wondercraft, an AI-powered creative audio studio, was founded in mid-2023 and offers a platform that enables the creation of professional, studio-quality audio content and advertising across multiple languages.

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