Man of Many, in partnership with NBC Universal, has hosted the Sydney premiere of the film 'Argylle', a move it says shows the publisher's foray into the experiential marketing space.

The 'Argylle' premiere, held at Hoyts Cinema in Sydney’s Entertainment Quarter, attracted over 400 guests, including Man of Many readers and high-profile attendees. The event featured a lavish foyer reception with Moët & Chandon, celebrity trainer Jono Castano's thematic entrances, and live dance performances inspired by the film. A special video message from director Matthew Vaughn was shown before the screening of the film.

"The 'Argylle' premiere is a reflection of our broader strategy to not only continue to integrate compelling events into our portfolio but also to explore innovative ways to monetise these experiences," Co-Founder of Man of Many, Frank Arthur, said.

"Our audience is eager for more than just content; they crave genuine, engaging experiences. By hosting various events throughout the year, from grand spectacles like this premiere to more intimate gatherings, we are tapping into this desire, fostering an engaged community, and opening up unique opportunities for brand partnerships. Our skill in providing in-person touchpoints allows our audience to interact directly with brands, aligning their goals and objectives with our expertise in creating impactful moments."

Man of Many, a men's lifestyle publication, plans to host various events throughout the year. These range from grand spectacles to more intimate gatherings, aiming to engage its audience and open up unique opportunities for brand partnerships.