The 2023/24 KFC Big Bash League (BBL) has seen a surge in streaming audiences on Kayo Sports, marking it as the most streamed BBL series of all time.

According to viewership data from games 1-37 of the regular season, there has been a 16% growth year-on-year. This growth has resulted in more than 558 million minutes streamed across live action, pre and post-game coverage, and short-form content including Kayo Minis.

Aaron Finch’s farewell match alone attracted more than 170,000 people streaming his final BBL innings against the Melbourne Stars, exclusive to Fox Cricket. This match culminated in the #1 streaming audience of all time for a regular season game.

The rise in short-form viewership of BBL content is also noteworthy, with average views of Kayo Mini’s more than doubling compared to BBL 12 – up 112%.

Fox Cricket’s BBL highlights on social media have reached 56.2 million people and clocked more than 11.5 million engagements since the start of the season. This season also saw the introduction of Electro Stumps, a new technology that lights up LED stumps when a wicket is taken or a boundary is smashed.

Fox Cricket, available on Kayo Sports and Foxtel, will continue to be the only place to watch and stream every game across the BBL season until the end of the 2030-31 summer.

Fox Cricket General Manager, Matt Weiss, attributes the success of the BBL season to their world-class commentary team. “The backbone of our BBL season has been our world-class commentary team. Led by Adam Gilchrist and Mark Howard the addition of international broadcasters like Ravi Shastri, Ian Smith, Michael Vaughan, Isa Guha, Harsha Bhogle and Wasim Akram has taken our Fox Cricket broadcasts to another level”.