Blockchain payment project UPCX has secured a significant sponsorship deal, becoming the official sponsor for the 2024 Doha World Swimming Championships and the 2024 Swimming World Cup. The championships are scheduled to take place from February 2nd to 18th, 2024 in Qatar's capital, while the World Cup tour will span from October to November 2024 in Shanghai, China; Incheon, Korea; and Singapore.

UPCX's logo will be prominently displayed on athletes' bibs and digital multimedia channels, including the official competition website. This move is seen as a strategic step by UPCX to expand its brand exposure and provide robust support for the events with its leading blockchain technology.

Mr. Yutaka Imaizumi, Chief Marketing Officer (CMO) of UPCX, expressed his support for the partnership, stating, "As sponsors, we are honoured to be part of the 2024 Doha World Swimming Championships. A global strategy has always been our priority, and our blockchain services are not limited by national borders. We are committed to global development and serving a broad user base. This collaboration will help us raise awareness of UPCX and enhance global consumers' recognition of our brand."

The World Swimming Association, the international governing body for aquatic sports recognised by the International Olympic Committee (IOC), also welcomed the partnership. Mr. Brent Nowicki, Executive Director of the World Swimming Association, said, "We are very honoured to welcome UPCX on board. The World Swimming Association and its athletes have always considered themselves innovators. We focus on adopting the most advanced technologies to enhance performance and strengthen engagement with audiences. The collaboration with UPCX perfectly aligns with our commitment to innovation."

UPCX is an innovative, open-source payment system that leverages high-speed blockchain technology, suitable for payment and financial services. Its technology aims to enhance the efficiency and scalability of payment and financial services, enabling decentralised payments to compete with traditional credit cards and mobile payment methods. This partnership with the World Swimming Association marks a significant step in UPCX's global strategy, demonstrating the potential of blockchain technology in the world of sports sponsorship.