Avid Collective has launched Avid PubSuite, a new end-to-end platform for branded content campaigns. The platform, which is launching in Australia and the UK, is designed to transform branded content campaigns by reducing publishing time and enhancing advertiser experience.

Avid PubSuite offers a range of tools for different stages of the campaign process, from pre-sales advertiser engagement to post-campaign reporting. The platform aims to solve the limitations of branded content channels, such as lack of standardisation and buying accessibility for agencies and advertisers, and the resource-heavy demands of campaign management.

Luke Spano, Managing Director at Avid Collective, said, "We are delighted to officially unveil Avid PubSuite. Releasing a market-first platform for branded content is critical to solving the current limitations of the channel. As a business, we hope that by solving these limitations, we can significantly reduce the costs of running branded content campaigns for publishers, increase the investment in the channel and improve the experience of running campaigns for all parties involved."

Chloe Patterson, a long-time Avid senior executive, has been appointed as the new Head of Publisher SaaS. Patterson will oversee the entire Publisher SaaS business unit and create and deliver the go-to-market strategy for the platform’s launch in Australia and the UK. Patterson has previously held senior publisher roles at Pedestrian Group, Vevo, Pacific Magazines and Suddenly, a content agency owned by News Corp.

Ezechiel Ritchie, General Manager at Avid Collective, said, "Chloe’s impressive background in digital media and breadth of experience in publishing make her the perfect person to lead our Publisher SaaS business. Her expertise and deep understanding of the publishing landscape will enable us to support our publisher partners, deliver the growth they are after, and provide a better experience for advertisers, publishers and audiences. We’re very excited to see the impact she will make."

Patterson said, "Having worked in the publishing industry for most of my career, I have a deep understanding of the value Avid PubSuite will bring to advertisers and publishers. It is truly a game-changer for the branded content space, and I look forward to ensuring its successful implementation in both Australia and the UK."

The launch of Avid PubSuite follows a period of sustained growth for Avid Collective, which included the release of its Platform 2.0 offering designed to help brands reach and engage audiences through native content campaigns.