Irish Whiskey brand Jameson has launched its inaugural year of 'Distilled Sounds', a new global music program aimed at bringing together artists from around the world to create and perform new music for fans.

The first 'Music Distiller' for the program is Anderson .Paak, who, along with his team, will collaborate with over 20 artists from various countries including Australia, India, South Africa, USA, and Malaysia. To commemorate the launch of Jameson has launched a new campaign video starring the artist. The film was created by M&C Saatchi Sport and Entertainment with direction by Glenn Kitson.

International Marketing Director for Jameson, Joao Rozario, said: “Jameson Distilled Sounds is a commitment to bring our family of artists and musicians together to collaborate and produce new music, at our ‘Sound Distillery’. Jameson Distilled Sounds will connect our music family from all over the world who share the same spirit. This chimes with our global positioning that if people share the same spirit and values, smooth, welcoming and light-hearted, then no matter where they are from, they Must Be A Jameson. We are excited to be launching this campaign with this amazing film featuring both Anderson .Paak & DJ Pee Wee who shared the same spirit as Jameson all building towards a successful collaboration that perfectly embodies the spirit."

The artists for the 2024 'Distilled Sounds' program will convene next month at the 'Jameson Sound Distillery' in Cork, Ireland. Jameson's ethos revolves around bringing people together and building the world's largest family connected by shared spirit.

Fans will have the opportunity to access content from the 'Sound Distillery' and discover new sounds on the 'Distilled Sounds' hub. Jameson, part of Irish Distillers, joined Pernod Ricard in 1988, gaining access to unprecedented levels of investment and an extensive global distribution network. Jameson is ranked in the top four global whiskey brands and number nine in spirits worldwide.

Anderson .Paak said: “The Sound Distillery will enable artists from across the globe to get in a room together to unlock the magic of connection. The connection and energy needed for song writing is best served face to face, so we’ll be bringing artists from across the world to Ireland, where they’ll engage in a week’s worth of creativity, jamming and making new music in our Sound Distillery. I’m going to be meeting, teaching and supporting a load of great artists and cannot wait to share what we make. It’s all about the connection man! Countries around the world have such exciting music scenes, you really want to bring them together and create something new, for the fans. Who knows - we may create a new genre! The Sound Distillery is like nothing I’ve ever done before - I cannot wait to get started.”