Doritos, the popular snack brand, recently brought its out-of-home (OOH) ad campaign to life at the Melbourne Wedding & Bride Expo.

The campaign, titled 'For The Bold', featured Doritos enthusiasts succumbing to the temptation of their favourite chips in various scenarios, including a bride in her Doritos-dusted wedding dress.

At the expo, Doritos offered brides-to-be an irresistible snacking experience, with Doritos' orange fingerprints descending upon the exhibition. The brand even hijacked the catwalk with a model donning a bridal gown covered in Doritos' orange dust. The Doritos wedding installation also included a photo booth where attendees could take their picture with a Doritos-dusted veil or a bouquet made from the iconic corn chips.

The activity followed Doritos' reports that 75% of the country confess to succumbing to the irresistibility of Doritos when they shouldn't. The campaign was created by VaynerMedia, with media handled by TRIO (PHD Australia) and activation strategy & execution by DRUM.

"We wanted to bring our bold ad campaign to life in a way that resonates and engages our fans in the real world – whilst putting the irresistibility of Doritos to the test," Chief Marketing Officer ANZ, PepsiCo, Vandita Pandey, said. "What better way to showcase the consequences of irresistible snacking moments than hijacking a prestigious wedding expo with our iconic orange dust? Doritos is all about embracing boldness and living unapologetically, and this event perfectly embodies that spirit."