A new immersive experience, content and entertainment studio, Supergiant, has been launched in Sydney, London and Singapore. The agency was founded by an impressive quartet of industry veterans: Ex-Imagination director Heath Campanaro, Heckler co-founders Will Alexander and Jamie Watson, and ex-Imagination creative director Simon Connell.

Supergiant aims to combine design, VFX, entertainment, lighting, technology and music to deliver culturally iconic projects and immersive experiences. The founders bring a wealth of combined experience in creating major events, award-winning films, TVCs, experimental installations, and art installations.

The agency's debut project was at Glastonbury, where they provided large format content design and production for three of the festival's biggest stages. Supergiant also supported Australian immersive media studio Astral Project in a collaboration with Barry McGuire, an Aboriginal Songman, to tell the Dreamtime story of the dragonfly at Glastonbury.

Campanaro, who has spent the past 20 years leading a major global event powerhouse in Australia, said Supergiant was founded to create the kind of experiences that we all love, crave and rave about.

"It's about entertaining people and immersing them in design, music, light, technology and ideas that create core memories. Simon and I have had a long and incredible creative partnership however partnering with Will and Jamie – whom together at Heckler have created some of the world’s most exceptional art installations, music videos, live events, activations and experimental performance pieces, together we now bring a whole new level of artistry to Supergiant," he said.

Alexander has produced thousands of TVCs, music videos, art installations, live events, activations and experimental performance pieces, echoed Campanaro's enthusiasm.

"We’re excited to see the awesome potential of this partnership. Heath has an unrivalled reputation in the event industry, and he and Simon have delivered some of the biggest and most dynamic live experience projects on the planet," he said. "When you add the high-end artistry Jamie and I have built at Heckler, plus the depth of our teams across Sydney and Singapore, you get this multiplication effect that is really hard to beat. We know we’re on the cusp of something new and really exciting."

Watson, a globally recognised creative director, plus Simon Connell, ex-Imagination creative director who delivered major projects across the world and specialises in experiences that fuse content, design, lighting, music and technology, complete the founding team of Supergiant.