Nine Entertainment's advertising platform, Nine Ad Manager, has been named as the Principal Sponsor of the CommBank SmallBiz Week 2024, as the media conglomerate doubles down on it's strategy to reach small to medium business (SMBs).

CommBank SmallBiz Week brings together B2B suppliers from various industries with small business owners and leaders. The event, now in its third year, is set to take place on May 29-30 at the Melbourne Convention and Exhibition Centre.

The 2024 event will focus on emerging technologies such as artificial intelligence and automation. Over 120 exhibitors, multiple SMB workshop programs, and 100 speakers will feature on the CommBank Sessions mainstage.

Nine’s Director of Data and Advertising products, Ben Campbell will be a keynote speaker at the event. “Nine Ad Manager’s objective is to support and champion SMBs and their business growth," said Campbell. “Utilising the power of one of Australia’s most recognisable Free To Air Broadcast Video On Demand platforms in 9Now, and Artificial Intelligence, Nine Ad Manager allows small businesses to reach highly targeted, local premium audiences at easily accessible rates. We are thrilled to be associated with the CommBank SmallBiz Week 2024.”

Throughout the two-day expo, Nine will host workshops, providing an opportunity for attendees to engage with the brand and gain insights into the advertising industry. In addition to this, Nine Ad Manager will sponsor the 'Excellence in Marketing' and 'Rising Star' categories at the CommBank Young Hero Awards dinner on May 28.