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Posted 17/04/2024 10:34am

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New look for the Games,
Aussies cheer from screens at home,
9Now lights the flame.

In partnership with
Salesforce

9Now unveils new-look Olympic experience, paving the way for Paris 2024

A revamped viewing experience with more than 40 individual live sports channels, 2500+ on-demand highlights and a new user interface all form part of the Nine network's plans for its upcoming Paris 2024 Olympic Games coverage.

As the 100-day countdown to the Paris 2024 Olympic Games begins, 9Now confirmed it's launching a revamped viewing experience, designed to transform how Australians watch the Olympics and Paralympics across various devices. This year's games include 32 sports in 329 events.

The upgrade will feature more than 40 individual live sports channels, over 2500 on-demand highlights, all curated on a new interface featuring curated homepage content highlighting Australian athlete stories. The platform will broadcast in Full HD, 1080p, 50fps and 5.1 Dolby Surround Sound.

The rollout has been completed across Android TV, Google TV, Apple TV, Amazon Fire TV, 9Now.com.au, Android and iOS apps.

The platform will also launch 'Beyond The Dream' documentaries, featuring Olympic and Paralympic themes, in June. Five documentaries are slated including a feature length look at the Matildas, Australia v The USA, The Race to Paris, (breakdancing’s Olympic debut) and the journey of Paralympic legend Curtis McGrath, The Steelers.

"We are in a privileged position to bring the world’s greatest sporting event free to all Australians. As proud custodians of both the Olympics and Paralympics, we will deliver the ultimate viewing experience, as our proud sporting nation cheers on our incredible athletes in Paris," said Director of Programming and 9Now, Hamish Turner.

The coverage of Paris 2024 will utilise the Wide World of Sports production team and commentators. The coverage will feature Australia’s athletic talent as commentators and experts including Ian Thorpe, Tamsyn Lewis-Manou, Cadel Evans, Ellie Cole, Dylan Alcott, Phil Liggett, Andrew Gaze, Kerri Pottharst, James Tomkins OAM, Kate Bates and David Culbert.

"We will offer a unified, seamless experience for every Aussie no matter their device or platform. With more than 40 individual channels and curated highlights we’re excited to take viewers on an incredible sporting journey," Turner said.

Nine.com.au will feature a comprehensive event schedule and streaming guide linking audiences through to 9Now. The platform will utilise the journalism of 9News, Today, A Current Affair and 60 Minutes for broadcast news coverage from Paris and Australia.

"Today marks the beginning of a new era for 9Now. We have been on an exciting innovation journey over the past few years; creating unparalleled free streaming experiences that lead us right up to this point," said Nine Chief Product Officer, Bec Haagsma. ". We’re so proud to offer our best in class features for free like FullHD, StartOver and our all new TV interface – no matter what device Aussies have in their homes. We’re committed to offering the most comprehensive streaming coverage of an Olympic Games ever."

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