Free TV CEO Bridget Fair has urged the Government to take greater action to support a sustainable television broadcast sector as networks face the tough realities of economic headwinds and a fragmented advertising market.

The abolition of the "unjustified" Commercial Broadcast Tax (spectrum fees) was one suggestion made by the commercial TV sectors peak body, as well as a decisive response to Meta's withdrawal from the News Media Bargaining Code.

It comes in response to the Australian Communications and Media Authority's (ACMA) publication of a report detailing the compliance of commercial television broadcasters with Australian content requirements in 2023 - all Free TV members, which represent all of Australia's commercial free-to-air television licensees, exceeded the mandated quotas.

Under Australian law, commercial TV broadcasters are required to air at least 55% Australian content between 6.00 am and midnight on their primary channels. In addition, they must broadcast 1,460 hours of Australian content during the same timeframe on non-primary channels. In 2023, all Free TV members surpassed these requirements, delivering an average of 75% Australian content on their primary channels. On non-primary channels, broadcasters provided more than double the required number of quota hours.

“These results matter because they show the commitment of metropolitan and regional commercial broadcasters alike to Australian content. The Australian content our members make informs, educates, entertains and connects all Australians. And the $1.67 billion we spend on Australian content is an essential contribution to Australia’s local screen production industry,” said Fair. “This is an important reminder of the commitment of Australian commercial broadcasters to Australian content and audiences. Aussie content is in our DNA and tells our local stories, whether that’s in news and current affairs, entertainment, drama or sport."

“With economic headwinds buffeting us all, it’s time to remember the commitment of local broadcasters to free local stories, and importance of supporting the sustainability of our sector. Whether it’s abolishing the unjustified Commercial Broadcasting Tax, supporting regional broadcasters to keep the lights on, or finalising a position in relation to Meta’s withdrawal from the News Media Bargaining Code, action from the Albanese Government is needed now more than ever. A strong local television broadcast sector is in the public interest and must be part of the Government’s Future Made in Australia,” Fair concluded.