Social Soup is claiming a 10-fold return on investment for healthy snack brand Simply Chips on a nine-month campaign which leveraged the agency's network of influencers and product samplers, known as 'Soupers'.

The campaign resulted in nearly 56,000 in-store trials, 4,350 networking occasions, and 600 reviews. A total of 80 micro influencers created and shared branded content showcasing Simply Chips, a product made from real Australian ingredients and boasting a four-health star rating.

The campaign's impact was felt in repeat purchases as well. Nearly three-quarters (73%) of in-store shoppers returned 5.3 times to purchase an average of 1.8 units over the nine-month trial period. Furthermore, 83% of 'Soupers' who trialled the product and shared it with their friends at social occasions returned 5.4 times to purchase an average of two units.

'Soupers' spoke about or shared Simply Chips with an average of 8.6 friends, with 70% of those friends buying an average of 3.6 units during the nine months. The influencers increased overall brand awareness by 38% with the production of over 130 social media assets.

Sharyn Smith, Founder and Director of Social Soup, said the team was excited to work with Simply Chips and showcase the power of their healthy snack product through different channels of influence.

"This campaign saw the use of our unique Scan & Collect technology that assists consumers on the path to purchase instore and with real-time trial, making it easy and simple for our Soupers to access Simply Chips and share it with friends and family," she said.

Scan & Collect is Social Soup’s technology app that helps users facilitate trial and product purchase in-store that also tracks proof of purchase for streamlined campaigns.

Social Soup is part of The Influence Group, which also owns the strategic consulting and insights company Pollinate.