Honda Australia is celebrating its 75th anniversary and the launch of its new CR-V with a new campaign, #JoyFace, featuring Australian comedian, Tommy Little.

The campaign, which was produced by Mushroom Creative House, is a blend of humour and entertainment designed to engage audiences and highlight the key features of the new CR-V. The agency said Little was chosen for his comedic, lively, and youthful persona and for a persona that injects a dose of fun into the campaign.

The campaign centres around a video series featuring Little with five consumers test driving the new SUV, with Little playing host and adding in comedic antics. There's also a national giveaway. To win, consumers are asked to scan a QR code to enter the draw. They secure an extra entry by sharing a photo of their test drive experience on Facebook or Instagram.

"At Honda, joy is at the heart of everything we do, communicating our values and products in a clear and engaging way. Our campaign punchline, 'You gotta' drive it, to get it,' perfectly encapsulates the essence of the #JoyFace campaign," Honda Australia General Manager of Customer Experience, Belinda Cusworth, said. "It's about providing customers with an experience of test driving the all-new CR-V that will bring out the joy and dynamic driving experience this vehicle is renowned for."

The #JoyFace campaign also includes a national Test Drive Competition, 'You gotta' drive it, to get the #JoyFace and a chance to WIN the all-new Honda CR-V'. The competition is currently open for entries, offering consumers a chance to experience the new CR-V firsthand.

The all-new CR-V is described as a bold reimagining of the original family SUV. It boasts a distinctive design, energetic performance, and adaptable space to cater to families of all shapes and sizes.