Accor, the global hospitality group, has announced its return as the preferred accommodation partner for South by Southwest (SXSW) Sydney 2024. The company's lifestyle loyalty program, ALL – Accor Live Limitless (ALL.com), will sponsor the event's Platinum Badge and activate an ALL.com Lobby Lounge experience for attendees at Tumbalong Park.

SXSW Sydney 2024 is scheduled to take place from 14-20 October at the International Convention Centre (ICC) and other venues around Sydney. Tumbalong Park, a key location for the event, will be transformed into a hub of creativity, collaboration, and connection as part of SXSW Sydney’s 2024 public program of free events.

"We are thrilled to welcome Accor back as a returning sponsor and our preferred accommodation partner for SXSW Sydney 2024. This year, we look forward to seeing them supercharge the SXSW Sydney experience with their exciting All.com Lobby at Tumbalong Park. Accor’s ongoing support demonstrates the power of collaboration in bringing world-class experiences to Sydney and showcasing our city’s vibrant culture to a global audience," said Colin Daniels, Managing Director of SXSW Sydney.

Accor, a leading hospitality group with experiences across more than 110 countries, over 5,700 properties, 10,000 food & beverage venues, wellness facilities and flexible workspaces, is committed to supporting arts, innovation, and culture. The company aims to create exceptional experiences for attendees, in line with its promise during and beyond the hotel stay.

"Last year’s event was a massive success and brought together many creative minds and industries to Sydney. Accor Pacific will be back this year to lead the way in providing exceptional hospitality at our ALL.com Lobby Lounge and neighbouring hotels. Our team is excited to welcome SXSW Sydney participants to our hotels and will make sure they have an unforgettable stay in our amazing city," said Adrian Williams, Chief Operating Officer PM&E of Accor Pacific.

ALL is a booking platform and loyalty program aimed at embodying the Accor promise during and beyond the hotel stay.