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A smart sales pitch tool,
For the web's vast marketplace,
ConversionCow's goal.
Ex-Clemenger pro Irwin Hau launches ConversionCow: a martech solution for SMBs
Irwin Hau, a seasoned professional with a background at Clemenger and GYPR, has launched a new MarTech Software as a Service (SaaS) company, ConversionCow. The company aims to provide a low-cost, high-volume solution that functions as a 'smart salesperson', customisable to customer interactions with a website.
ConversionCow utilises unique slide outs to display social proofs and calls to action, a feature designed to enhance user engagement and drive conversions. Hau, who has over 14 years of experience as a digital agency founder of Chromatix Web Design, created ConversionCow to make marketing spending more meaningful for small business owners.
"So many SMBs don't have the sales basics that tell customers the 'who, what, why and how' clearly and quickly on their website, which means their marketing efforts don't convert. It's like pouring water into a leaky bucket," Hau explained.
"That's where ConversionCow comes in. It facilitates crystal clear web communication that can be personalised so that each customer has a tailored sales pitch to fit their precise needs."
Originally developed as a tool for Hau's own business, he soon realised that ConversionCow was a scalable product with significant demand. The software is adaptable to any website and category, and boasts a range of implementable features that cater to both beginners and seasoned marketing professionals.
The goal of ConversionCow is to assist one million businesses in leveraging web sales tactics. This goal, while lofty, is indicative of the potential Hau sees in his product and the gap it fills in the market. For small businesses struggling to convert their marketing efforts into tangible results, ConversionCow could be the solution they've been searching for.
In an era where digital presence is paramount, tools like ConversionCow that enhance web communication and personalise the customer experience could be increasingly valuable. As Hau puts it, "It's like having a smart salesperson on your website, working 24/7 to convert visitors into customers."
