The next year for marketers, media and agencies is rather bleak...unless

Industry Contributor 13 Dec 2019 -

The next year for marketers, media and agencies is rather bleak...unless

By Sunita Gloster, Chief Customer Officer - WPP AUNZ

Market Voice 3 min read

How to use generative AI beyond efficiency: Just talk to it for half an hour every week – OK Tomorrow founder Nilesh Ashra

By Nine | Partner Content

OK Tomorrow founder Nilesh Ashra is convinced AI can unlock the creative floodgates, and has some cracking examples covering customer, product and HR. But media and marketing appear to be running headlong for efficiency.

Market Voice 3 min read

Advanced Audiences: Nielsen makes synthetic, first-party data play as CMOs prioritise customer lifetime value, optimise marketing technology investments, and navigate changes in privacy laws

By Nielsen | Partner Content

Audience measurement company, Nielsen, is becoming a first-party marketing company, working directly with brands to build privacy-compliant customer segments – panel data that is synthetically overlaid with brands’ customer data platform (CDP) data.

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Despite the emphatic case for long-term brand building being waged by marketers and academics, the bellwethers that surround the marketing function, coupled with an impending economic downturn, should send shivers through the supply sector. It's time to assume the brace position.

What might look like fractal events on the outside are growing challenges for the CMO, the marketing function and the marketing brand itself.