Randall Taylor has been appointed as the new Senior Data, Strategy and Insights Manager at JOLT, a sustainable digital-out-of-home media and EV charging network in Australia.

An experienced data strategist, Taylor will be based in JOLT’s Sydney office, supporting the full breadth of the company's business. He joins the business from JCDecaux, where he spent nearly five years, most recently as Senior Manager – Data Partnerships and Innovation.

Previously, Taylor has also held research and insights roles at Domain.com.au and Val Morgan. His role at JOLT will involve leveraging the company's first-party customer data and third-party data partners to create audience-led insights for brands.

JOLT Chief Executive Officer, Doug McNamee, said: "Randall brings a wealth of data and audience intelligence expertise to JOLT, particularly in the out-of-home space, along with a passion for innovation. His appointment demonstrates JOLT’s commitment to rapidly expand our data offering, ensuring it continues to deliver rich audience insights for our partners."

It comes as JOLT is preparing to rapidly scale its data and audience intelligence offering. The company recently added video and rich media ads to its suite of mobile advertising products and plans to roll out 130 additional new digital advertising screens across Sydney, funded by the NSW Government.

The company has also made agreements to roll out thousands of EV chargers across Canada, and expand its UK and New Zealand EV-integrated, digital out-of-home networks.

"I’m excited to be joining JOLT during this exponential growth phase. JOLT’s audience opportunities are unique in market, and the ability to connect advertisers with roadside and engaged EV-charging audiences will continue to grow as adoption of electric vehicles ramps up. The hybrid opportunity to reach audiences across JOLT’s digital out-of-home and in-app proposition unlocks rich storytelling opportunities for brands, with JOLT’s growing, and valuable, audience," said Taylor.

JOLT is GreenPower accredited and uses 100% renewable wind and solar energy. It is the first media company to generate transport-related carbon credits for businesses, a model verified by United Nations Sustainable Development (UNSD). JOLT is verified by Climate Active, a certification awarded to organisations that have reached a state of carbon neutrality.