DuluxGroup, the parent company of Dulux Paints, British Paints, Yates and B&D Group, has named Howatson+Company as the creative agency of record for its Selleys business following a competitive pitch process.

Effective immediately the agency will now be responsible for the creative direction of Selleys, with the appointment signaling a new direction for the brand.

Group Capability Director Brand and Digital at DuluxGroup, Antoinette Tyrrell, said: "We thoroughly enjoyed the process with Howatson+Company, who demonstrated strong capability to deliver on our ambitious vision for Selleys. This is a very exciting time for the business, and I'm thrilled to have the H+Co team work alongside our Selleys team as we continue to evolve the brand in Australia."

Group Managing Director at Howatson+Company, Renee Hyde, said: "This is a proud moment for H+Co. We were not only inspired by the Selleys team's vision, but the kindness and ambition of their people. To join their team is a true privilege and we look forward to supporting them in their next phase of growth."