Behavioural targeting out of control, warns UK watchdog

Industry Contributor 12 Aug 2019 - 2 min read

Behavioural targeting out of control, warns UK watchdog

By Paul McIntyre - Executive Editor

Market Voice 3 min read

How to use generative AI beyond efficiency: Just talk to it for half an hour every week – OK Tomorrow founder Nilesh Ashra

By Nine | Partner Content

OK Tomorrow founder Nilesh Ashra is convinced AI can unlock the creative floodgates, and has some cracking examples covering customer, product and HR. But media and marketing appear to be running headlong for efficiency.

Market Voice 3 min read

Advanced Audiences: Nielsen makes synthetic, first-party data play as CMOs prioritise customer lifetime value, optimise marketing technology investments, and navigate changes in privacy laws

By Nielsen | Partner Content

Audience measurement company, Nielsen, is becoming a first-party marketing company, working directly with brands to build privacy-compliant customer segments – panel data that is synthetically overlaid with brands’ customer data platform (CDP) data.

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Just a reminder here of the loud warning the UK's data watchdog, the Information Commissioner's Office (ICO), gave industry in June. (TechCrunch)

"The adtech industry appears immature in its understanding of data protection requirements...we have general systemic concerns around the level of compliance of real-time bidding," the ICO said in an update report.
TechCrunch provides a full-lowdown on the detail in the ICO report and the flashpoints - worth the read

These are sage signals not to be ignored, given Australian industry is facing an ACCC inquiry into the adtech supply chain. Of course, the Federal government ultimately must decide on how it acts on the recommendations carried in the ACCC's Digital Platforms Inquiry final report.