Independent brand and digital agency, Archibald Williams, has scored a major win with the National Basketball Association (NBA) account for the APAC region.

The agency will be taking the lead on all digital, activation, and fan engagement communications for the NBA, taking responsibility for helping shape the NBA's brand image in the APAC region.

Archibald Williams is no stranger to the sports marketing arena, having previously worked with the NRL, A-Leagues, and the Brisbane Broncos. The agency said latest win, however, takes it to a new level, as it will be handling one of the most prestigious sports brands in the world.

Co-founder Bram Williams expressed his excitement about the new partnership.

"I thought I’d done it all in my career, but getting to partner with the NBA is a very proud moment, and being custodians of this brand in the region is a true honour," he commented.

Archibald Williams' recent wins also include Luna Park, Breville, The University of Sydney, the Brisbane Broncos, and expanded project work for News Corp and Mastercard.

Founded in 2012 by Stuart Archibald and Bram Williams, Archibald Williams has grown steadily over the years. With a current staff of 20, the agency has managed to carve out a niche for itself in the competitive world of brand and digital marketing. The NBA account win is a testament to the agency's capabilities and their ability to deliver results for their clients.