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Drones take to the sky,
HOVERAir's Aussie flight,
Tech's new frontier nigh.
HoverAir takes flight in Australia with Five by Five Global partnership
HoverAir has appointed Five by Five Global to support its PR and influencer marketing in Australia. The partnership aims to drive awareness of HoverAir’s drones in the Australian market through targeted PR and influencer marketing campaigns.
It comes as the manufacturer confirms its X1 product has become available in Harvey Norman in time for Christmas.
HoverAir, created by Zero Zero Robotics, is the original flying camera brand. It launched its first product, the Hover Camera Passport, in 2016. The company's drones are lightweight, affordable, and equipped with high-performance flying cameras. They come with five flight modes, including follow mode, orbit mode, and bird's-eye mode.
"We’re thrilled to partner with Five by Five Global as we expand our footprint in Australia,” said Anthony Fredella, Channel Sales Manager - ANZ at HoverAir. “The agency's deep understanding of the Australian market, combined with an innovative approach to PR and influencer marketing will help us elevate HoverAir’s profile and connect with a wide range of audiences—from families capturing everyday moments to content creators looking to push the boundaries of what’s possible with drone technology.”
The partnership marks a strategic expansion for HoverAir within the Asia-Pacific region. The strategy will blend local relevance with international appeal, making advanced drone technology accessible to a wide range of audiences.
The new launch of the HoverAir X1 model in Harvey Norman stores and the imminent launch of their new HoverAir X1 PRO and HoverAir X1 PROMAX models comes at an exciting time, with both the drone market in volume growth and the upcoming gift-giving season.
“We’re incredibly excited to help HoverAir drive awareness in the Australian market, and ultimately give consumers greater choice. The new launch of the HoverAir X1 model in Harvey Norman stores and the imminent launch of their new HoverAir X1 PRO and HoverAir X1 PROMAX models comes at an exciting time, with both the drone market in volume growth and the upcoming gift-giving season. We’re looking forward to helping HoverAir get more of these incredible devices into the hands of everyday Australians,” said Mark Anderson, the recently appointed Managing Director for Five by Five Global.
