Vistar Media, a global provider of technology solutions for out-of-home (OOH) advertising, is extending its educational platform, Vistar Academy, to the Asia-Pacific (APAC) region.

The Academy offers interactive training courses and certifications in digital out-of-home (DOOH) advertising, designed to equip both industry veterans and newcomers with the essential skills and knowledge needed to excel in the rapidly evolving DOOH landscape.

Since its launch in August 2023, Vistar Academy has welcomed nearly 2,500 members and granted over 1,300 Accelerate certifications. The platform provides insights into the foundations of programmatic technology and its impact on the out-of-home industry. Participants gain strategies for targeting, creative development, and campaign measurement, as well as access to real-world tools and best practices for planning and executing OOH campaigns.

"The expansion of Vistar Academy into the APAC region underscores our commitment to empowering all levels of the advertising community with the resources they need to succeed," said Managing Director, APAC, Vistar Media, Ben Baker.

The Academy also offers specialised certifications for existing customers using Vistar Media's demand-side platform (DSP) and supply-side platform (SSP). This move is in line with the increasing demand for education in the programmatic DOOH sector, as it continues to evolve.

"As programmatic DOOH continues to evolve, the need for education is becoming more critical. Vistar Academy's expansion into the APAC region is an invaluable local resource for understanding the nuances of this channel. It ensures we stay informed and equipped with the right tools to navigate this space effectively, allowing us to deliver smarter, more impactful campaigns for our clients. This is a crucial investment in remaining competitive and pushing the boundaries of what's possible in DOOH," said Managing Director of MAGNA Global, Lucy Formosa-Morgan.