Seven West Media (SWM) WA has promoted Chris Pearce to the role of Sport Sales Director. Pearce, who has been with SWM WA for over a decade, previously served as Group Sales Manager for Seven. His new role will see him leading the integrated sport offering across broadcast, streaming, print, and digital platforms.

This promotion comes at a pivotal time for Seven, as the company's digital rights to cricket are set to kick off in October. This will include Test matches, Women's Internationals, BBL, and WBBL, all running on 7plus for the first time. Following the cricket season, AFL rights will commence with the Brownlow Medal and the 2024 AFL Grand Final, AFLW (already running on 7plus), and then the full 2025 AFL season.

"Nothing connects Australians like sport does, and at SWM, we have the ability to reach sports fans better than anyone across our extensive suite of platforms and mastheads. I'm incredibly excited to be taking on this role at such an important time with the upcoming digital rights across cricket and AFL and to help continue to grow our market-leading sport offering," said Pearce.

Pearce's role will also involve the ongoing development of the in-market position for two of SWM's newest assets, Streamer and The Nightly. Streamer is a platform for community sport, showcasing a range of sports from amateur karate to state tennis and grassroots footy. The Nightly, on the other hand, is a rapidly growing news brand in Australia.

Brent Stewart, Chief Sales Officer at SWM WA, commented on the appointment, "It's incredibly important to us as an organisation to ensure one of our largest, premium offerings in sport is fully integrated across all of our channels. This appointment reinforces our commitment to the continued growth of our offering to clients. There's no better person for the role than Chris, who has been an instrumental figure in our organisation and the wider industry for over 10 years."

Seven West Media (ASX: SWM) is a major Australian media company, reaching over 19 million people a month across broadcast television, publishing, and digital.