Data provided by influencer marketing technology company Fabulate has shown that the journeys of Australian Olympians in Paris have sparked significant follower growth on social media platforms such as TikTok and Instagram.

Boxer Tina Rahimi and Gymnast Ruby Pass were among the fastest growing Australian creators on these platforms in July 2024. Rahimi's behind-the-scenes videos from the Paris Olympics drew millions of views, demonstrating the power of authentic, real-time content in engaging audiences.

Fabulate uses data from its Fabulate Discovery Platform to help marketers and agencies uncover the best up and coming Australian creators on TikTok, Instagram, and YouTube.

Lucy Ronald, Fabulate’s Head of Strategy and Talent, said: "For the first time in Olympic history we’ve got full access to real time behind the scenes of athletes’ experiences at the Olympics thanks to platforms like TikTok. Tina Rahimi is the perfect example of our love for this, gaining millions of views through her TikTok account with a raw and authentic account of what it is like to be at the Village during this Olympic Games," Ronald said.

"Both Tina and gymnast Ruby Pass were among the fastest growing creator accounts with Australians wanting to follow their journeys on social platforms. Rahimi’s video following her defeat to Poland's Julia Szeremeta has been watched by over 1.2m people, most of whom would’ve found it equally as heartbreaking as I did. The views and followings of our Olympians shows just how much Aussies are invested and how they want to understand both the highs and lows of the Olympic experience," Ronald said.

The data also revealed that Western Sydney hip-hop duo Cult Shφtta saw a surge in their YouTube following during a tour of Thailand. "We’ve been analysing and publishing this creator data for a few months now and each month it’s really interesting to see the diversity of creators popping off across various platforms. For example in July, Cult Shφtta managed to see their follower counts on multiple platforms soar. In the case of Cult Shφtta, like many musicians, they are really driving a YouTube Shorts strategy whilst also building a TikTok following of more than half a million followers," Ronald said.