Paralympics Australia, in collaboration with Publicis Worldwide Australia, has launched a new campaign titled 'Imagine What We Can Do'. The campaign is designed to rally support for the Australian Paralympic team ahead of the 2024 Paralympic Games in Paris. The initiative is inspired by Paralympics Australia's new brand positioning and aims to encourage Australians to envision the potential achievements of the Paralympians with the nation's full support.

The campaign highlights the personal and professional journeys of prominent Paralympians, including wheelchair rugby player Chris Bond, para-cyclist Paige Greco, para-archer Taymon Kenton-Smith, and para-swimmers Rowan Crothers, Katja Dedekind, and Ruby Storm.

Paralympics Australia's CEO, Catherine Clark, said, "At Paralympics Australia, we envision a society where all Australians have the opportunity to play sport, regardless of their ability. As we head towards Paris 2024, we hope this campaign encourages our fellow Aussies to get behind these phenomenal high-performance athletes as they step onto the world stage."

The campaign will be showcased through a partnership with Paralympics broadcaster NINE across TV, radio, digital and print, along with media partners, News Corp Australia in digital and print, and QMS in out of home.

Simone Waugh, Publicis Worldwide Australia Managing Director, said, "When speaking to Paralympic athletes, they all describe the incredible barriers they have overcome both in life and to play their sport. They’ve encountered people who have said, ‘You can’t do that’. So, we wanted to inspire athletes and Australia to imagine what we CAN do if all of us got behind our Paralympic athletes on the path to Paris 2024 and beyond."