In a first-of-its-kind partnership, digital outdoor company QMS has teamed up with creative and strategic intelligence firm Contagious for the Most Contagious APAC event, set to be showcased in Sydney on Tuesday 12 December and Melbourne on Wednesday 13 December,

The event aims to deliver key advertising insights and trends to help agencies, businesses, and marketers gear up for the new year.

Most Contagious APAC is known for its showcase of campaigns, learnings, and results from its London event, featuring big names like Barbie and McDonald's. This year, the event will also include additional local APAC content, providing a more comprehensive view of the advertising landscape.

QMS's partnership with Most Contagious APAC is part of its broader commitment to support creative sessions around Australia. The aim is to educate and inspire the market on the most current creative trends within the industry. This partnership underscores QMS's commitment to championing and advancing creativity and innovation in the out-of-home industry.

Sara Lappage, QMS COO, said: 'We are excited to be the first ever inaugural partner for the Most Contagious APAC event, kicking off next week. Contagious has a strong reputation in this market for its leading creative thinking and QMS is committed to championing and advancing creativity and innovation in the out of home industry, now and in the years to come. Digital technology has dramatically changed the role that creativity plays in out of home in recent years, so we look forward to supporting Contagious and the team here to bring these events to life and help showcase the latest, best-in-class creative trends.'

In addition to this partnership, QMS is also the official outdoor media partner of the Australian Olympic Team for the Paris 2024 Olympic Summer Games, the Paris 2024 Paralympic Games, and the Milan-Cortina 2026 Olympic Winter Games.