In a recent development, Cummins&Partners has been appointed as the agency of record for APT, one of Australia's most prestigious tour operators. This appointment follows a competitive pitch and comes at a crucial time, coinciding with the brand's peak booking period.

APT, part of the APT Travel Group, boasts a near-century legacy as a global leader in luxury travel. The company offers a diverse range of travel experiences, including river cruising, land tours, rail journeys, and small ship expedition cruises.

"From our first meeting, we were blown away by Cummins&Partners' energy and deep understanding of the travel sector. They not only grasped our brand’s unique value but also had a compelling vision to elevate APT to new levels. We’re can’t wait to launch the fresh, inspiring work the team is crafting for APT," said Jason Shugg, APT Chief Marketing Officer.

Cummins&Partners, with its rich history in the travel and tourism sector, is well-positioned to take on this role. The agency's founder, Sean Cummins, has been behind several well-known campaigns.

"This is a particularly exciting win for us because of the very nature of the company, the heritage and the quality of the people involved. APT is one of Australia’s few luxury brands. And even fewer brands from Australia that has been here for nearly a century and still going strong. It’s a privilege," Cummins said.