Artline, a brand under ACCO Brands Australia, has announced a new partnership with independent creative agency, REBORN. The collaboration is set to mark a new phase in Artline's brand evolution within the Australian market, with a focus on enhancing market presence and strengthening consumer connections.

"Working with Artline represents an exciting opportunity for genuine creative impact," said David Easton, CEO and Founder of REBORN. "Our focus will be on building upon their legacy while creating meaningful work that resonates with both existing and new audiences."

The partnership will see REBORN take on the role of agency partner for brand development and creative strategy. The agency was selected based on its strategic brand-building expertise and creative capabilities. REBORN will also be responsible for planning and buying the media for an upcoming major campaign planned for 2025.

"REBORN's strategic approach to brand building aligned perfectly with our vision. We're confident this partnership will help reinforce Artline," said Lisa Baker, Brand Manager for Artline. The collaboration aims to ensure a seamless integration of messaging across multiple channels, highlighting the importance of a unified brand voice in today's fragmented media landscape.